Portal de la Marina will soon have its own influencer and to do this, it will carry out the campaign “You’re our Influencer and you don’t know it yet” which forms part of a medium term strategy to generate notoriety and relevance on social networks.
In a first phase, through Social Networks, we will look for possible candidates, and in a final phase, in an event organised at the shopping centre, a qualified judging panel will choose the perfect influencer for each Centre and town. The communication will be 360, with digital and offline media.
This action is encompassed within a strategy created with the view to generating notoriety, content and relevant activations in the digital setting and to generate traffic to the shopping centres.