GUESS, founded in 1981, was born as a jeans company in the USA and since then it has grown successfully until it has become known as a lifestyle brand. Currently GUESS?, Inc. designs, produces and distributes collections of denim, bags, watches, footwear and other types of consumer products. GUESS products are distributed in Guess stores, in large department stores and in specialist shops throughout the world. Since 1st August 2015, the company has operated directly in 815 stores in America, Europe and Asia. Licensed stores and distributors operate in 808 additional shops outside of the United States and Canada. Since 1st August 2015, the licensed stores and distributors have operated in more than 90 countries throughout the world.