During the months of April, May and June, Portal de la Marina launched LAR España’s Wonderful Project in our region, an initiative that awards innovation and entrepreneurship in business projects that address or improve the relationship of customers with the shopping centre (Your Shopping Centre Category) or of citizens with their city (Your City Category).
More than 20 projects were presented and the winners were “PingValue” for the first category with an online software platform and mobile app, and “AMIX” for the second with an internal and external mobile communication solution. The project winners received funding thanks to BStartup from Sabaddel Bank and access to Microsoft’s BizSpark programme as technical support. In addition to the recognition and dissemination of the winning projects among their potential customers, their solutions were displayed at the Wonderful Summit, the first innovation event in shopping centres and retail.